CONCEPT Converse cons will create and curate contents based on target real interest through a honest dialogue with them to understand what matters to them at given point. Furthermore, Cons will provide opportunities to these people to become better at what they love to do.

STRATEGY Curate content based on audience's real interest, curate branded contents, Deploy Campaign on key media partners, Competition and collaboration, Opportunities to the winning talents, Creative active becomes brand ambassador in organic way.

Team: Amilcar Guevara, Arnaud Spuhler, Ilya Yudanov, Valgerður Pétursdóttir and Wonjun Song .

“Converse cons embrace the past trough innovation and experimentation”.


Digital Platform Radar - is the main communication tool between Cons and audience. Featuring mixture of fresh content, combined with highlights influential creative actives to showcase their work.

Workshop boot camps - Cons is the new ambassador for creativity. Offering a week workshop in different cities, and focusing on 5 fields: Music, art, design, tech and new media and fashion.

Exhibitions and promotion - All the work created during the boot camp is generating content for the digital space, but giving these artists the possibility to show their work. Cons will promote this work to galleries, support exhibitions and producing albums.