BACKED BY MESSI

Backed by Messi is an ongoing web series that tells the story of 10 future football superstars from across the globe chosen by the world's best player to wear his boots.
Alongside my creative partner, John McDonnell, our job is to take series 2 of BBM to new heights, creating something compelling and authentic to inspire the young target audience. Taking influence from the split-screen titles of Football Italia, the graphics of retro video games like Street Fighter and even the multi-action, comic book-style storytelling of Fargo Season 2, we created the entire look and feel of the series. We are currently working on episode 5 of 8, directing it, and overseeing everything from intricate animation to sound design.
“THE TIME HAS COME FOR NEW STARS TO STEP FORWARD”.
Ahead of the release of episode 1, we put out a cryptic teaser on the adidas Football social channels and this was then shared across the personal channels of all players involved, instantly reaching a global audience of millions.

Episode 1 was an instant success, gaining more YouTube views in a few days than any of the episodes from series 1 had managed in a whole year.

Upon the release of episode 1, we released a short trailer on social channels, which succinctly told the audience what the series was about and got them excited for what was to come across the following episodes.