All along 3 years and a half Miquel Sales as creative director, Albert Calsina as copywriter and myself as art director led the crative team responsible for adidas Spain. During these years we worked on several campaigns for adidas football, from ideation to production. Some of them with 180 Amsterdam concept as starting point and from that, developed and adapted to the local market. All this work involved photographers, photo retouchers, illustrators, writers and designers that worked together with us in order to build strong campaigns at the spanish market.

Agency: TBWA Barcelona
“Every team needs a jersey with a story. The power of the red”.