“Being faster means I’m in control of the match and my opponents”.
ADIDAS TECHFIT

Adidas techfit was the first global campaign for adidas international leaded by TBWA Spain in collaboration with 180 Amsterdam with more than 10 international athletes. The creative team was formed by Miquel Sales as creative director, Albert Calsina as copywriter and myself as art director with the amazing work of Carlos Serrao as photographer.

Agency: TBWA Barcelona
“Being more powerful means I don’t shoot around the defense, I shoot through it”.
“Being faster is the difference between running with the pack and leading it”.