For over a decade, I've been working in the creative industries of advertising, digital media, innovation, illustration, and photography.

I help brands create stories people care about by applying culture relevant insights, combining ideas with the right technology, and choosing the medium as a consequence of the concept and needs behind it and not the other way around, so they can better connect with their audiences while ensuring they meet and hopefully exceed business objectives.

I have applied my crafts in many formats in my career, from global integrated campaigns, content creation, films, illustration, re-brands and apps for some of the world's most highly regarded brands including Nike, Adidas, Converse, Coke Zero, Vice Magazine, Warner Music, Ford, O2, SEAT, TEDx, Bacardi and Pepsico among others. And have had the pleasure and joy of working at some of the most renowned global agencies such as AKQA, Droga5, SidLee, BBDO, and TBWA.